Aliases and products

Brand aliases

Aliases help GEORate detect all common forms of your brand name in AI responses.

Why are aliases important?

AI may refer to your company in different ways:

• “Microsoft” and “MS” and “MSFT”
• “Coca-Cola” and “Coke” and “Coca Cola”

Without aliases, GEORate detects only the exact brand name match.

How do you add aliases?

1. Settings → Brand → Aliases
2. Enter an alias in the field and press Enter
3. Save the changes

Rules for good aliasing

• Add all colloquial forms of the company name
• Add abbreviations
• Add versions without special characters
• Do not add overly generic words — they can create false matches

Products

Products are specific services, tools, or offers from your company.

When is it worth adding products?

• When your products have their own recognized names
• When you want to monitor mentions of specific products separately
• When AI may mention your product without mentioning the company

How do you add a product?

1. Settings → Brand → Products
2. Click Add product
3. Enter the product name
4. Optionally add aliases for the product
5. Save

Example

Brand: Your Company Inc.

• Alias 1: Your Company
• Alias 2: YC

Products:

• SuperTool (with alias “super tool”)
• DataAnalyzer Pro

GEORate will detect mentions of each of these elements separately and together.

Limits