Introduction to GEORate
GEORate is a platform for monitoring your brand’s visibility in responses generated by AI models such as ChatGPT, Gemini, and Perplexity.
What is GEO Monitoring?
Generative Engine Optimization (GEO) is the practice of improving your brand’s presence in AI systems. Unlike traditional SEO, GEO focuses on how your brand is described, recommended, and positioned by generative AI.
GEORate analyzes AI responses for:
- Is your brand mentioned? — mention detection
- How is it evaluated? — sentiment: positive, neutral, negative
- At what position does it appear? — ranking relative to competitors
- What share of voice does it have? — AI Share of Voice
How does GEORate work?
- You configure a workspace and brand — provide your company name, aliases, and products
- You create a project and prompts — define the questions AI should answer
- GEORate runs snapshots — sends those questions to the chosen AI model
- You analyze the results — the dashboard shows metrics, trends, and alerts
More than basic tracking
Starter, Pro, and Enterprise add deeper views that help you understand the market around your brand:
- AI Competitive Positioning — compare your brand with competitors in AI responses
- Product Space Visibility — see outside products mentioned in the same topic space, not just your own
Pro and Enterprise also let you choose the AI model per project. Once selected, that model stays fixed for the life of the project.
Metrics available in GEORate
| Metric | Description |
|---|---|
| Visibility Score | Overall score of brand visibility (0–100) |
| Reputation Score | Ratio of positive to negative mentions (-1 to +1) |
| AI Share of Voice | Percentage of brand mentions vs. all mentioned brands |
| Ranking Position | Brand position in ranking lists within AI responses |