Brand management

A brand is the central monitoring unit in GEORate. Every brand has its own dashboard with metrics, snapshot history, and a set of projects.

How do you add a brand?

1. On the main Dashboard, click Add brand
2. Enter the brand name
3. Optionally add aliases and products
4. Click Create

Brand view

After clicking a brand in the dashboard, you will see:

• Main metrics (Visibility Score, Reputation Score, AI SOV, Ranking)
• Trend chart — how metrics change over time
• AI Competitive Positioning — compare your brand with tracked competitors (Starter+)
• Projects — list of projects with quick stats

Editing a brand

Brand settings are available in Settings → Brand → [Brand Name]:

• Change the brand name
• Manage aliases
• Manage products
• Delete the brand (irreversible action)

Brand aliases

Aliases are alternative names under which AI may mention your brand.

Examples for “Acme Corporation”:

• Acme Corp
• Acme
• ACME

The more accurate your aliases, the better GEORate can group mentions correctly.

Limits by plan