AI Share of Voice (AI SOV)

AI Share of Voice is a metric that measures the percentage share of mentions of your brand relative to all brands mentioned in the same AI responses.

Value range

Percentage: 0% – 100%

• 0% — your brand is not mentioned in any response
• 100% — your brand is the only one mentioned in responses (rare)
• Typical range for a market leader: 20–40%

Formula

Brand SOV

AI SOV = (brand_mentions / all_mentions_across_all_responses) × 100

Cluster SOV

For thematic clusters, SOV is calculated as volume-weighted:

Cluster SOV = (brand_mentions_in_cluster / all_mentions_in_cluster) × 100

Example

A project has 5 prompts. Across all responses, there are 30 total brand mentions:

• Your brand: 9 mentions
• Competitor A: 12 mentions
• Competitor B: 6 mentions
• Other: 3 mentions

AI SOV = 9 / 30 × 100 = 30%

Difference between Brand SOV and Cluster SOV

Cluster SOV helps identify thematic areas where your brand is stronger or weaker than competitors.

How do you increase AI SOV?

1. Increase the number of mentions — build awareness and make AI cite your brand more often
2. Analyze leaders — check snapshot views to understand why a competitor is mentioned more often
3. Add prompts — more questions = more opportunities to appear

Note: SOV is a relative metric — an increase can come either from more mentions of your brand or fewer mentions of competitors.