Competitor sources
What are competitor sources?
Just as the Sources section in the brand dashboard shows pages cited by AI about your brand, Competitor Sources shows the same kind of data for a selected competitor.
It helps answer questions such as:
- Which domains does AI cite most often when mentioning a given competitor?
- Does it cite the competitor’s official site, media, or user forums?
- Which exact pages are used most often in specific snapshots?
How do you open a competitor’s sources?
- Go to Brand → Sources
- Change the Entity selector from
Brandto the selected competitor - The view refreshes and shows only source data for that competitor
What can you see in the view?
The Competitor Sources view has the same structure as the brand view:
Domain table
A domain ranking sorted descending by citation count:
| Column | Description |
|---|---|
| Domain | Domain name |
| Citation count | Number of citations assigned to this competitor |
| Unique snapshots | Number of snapshots where the domain appeared |
| Avg. rank | Average citation position in the AI response |
| Source types | List of source types with separate counters |
Citation trend
A daily chart for the competitor’s top domains plus the aggregate Others category.
URL preview for a domain (drill-down)
Clicking a domain row opens a side panel with a list of specific URLs cited by AI in the context of that competitor.
For each URL, you can see:
| Field | Description |
|---|---|
| URL | Full address of the page |
| Snapshot date | Snapshot date where the citation appeared |
| Rank in response | Citation position in the AI response |
| Source type | Source type |
| Indirect link? | Whether the source opens through a redirect |
The panel loads the newest cited URLs first.
How does competitor filtering work?
GEORate uses the competitor name and any aliases you added in Brand → Competitors. If AI uses a shortened or alternative name, add it as an alias so those citations are grouped correctly.
Difference vs the brand view
| Aspect | Brand view | Competitor view |
|---|---|---|
| Main focus | Your brand | Selected competitor |
| Domain list | Pages cited about you | Pages cited about that competitor |
| URL drill-down | Starter+ | Starter+ |
Requirements
Competitor source data is most useful for newer snapshots that contain detailed source attribution. Run a new snapshot on important prompts to refresh the results.
Availability
| Plan | Competitor Sources |
|---|---|
| Trial | ❌ Locked |
| Starter | ✅ Full access |
| Enterprise | ✅ Full access |