Entities and Entity Review
What are entities?
Entities are companies, brands, and products detected by GEORate in AI responses during snapshots. Thanks to entities, you know who else is being mentioned alongside your brand.
Discovery view
Available at /brands/[id]/entities. It contains two views:
Entity Review
A list of detected entities waiting for classification:
| Action | Description |
|---|---|
| Approve as brand | The entity is your brand or a related brand to track |
| Approve as product | The entity is a product assigned to the brand |
| Mark as competitor | The entity is a competitor — assigns status assigned_competitor in one click |
| Reject | The entity is not relevant (for example, false positives) |
The Mark as competitor action is available on Starter and Enterprise. After clicking it, the entity receives the status
assigned_competitorand appears as a suggestion in the brand’s Competitors section.
Entity Discovery
A view of all approved entities together with visibility metrics.
How do entities work?
- During each snapshot, GEORate analyzes the AI response and extracts all mentioned entities
- New entities go into the Entity Review queue
- Once approved by the user, an entity is tracked in subsequent snapshots
- You can see visibility trends for each entity over time
Why is classifying entities useful?
- You identify competitors mentioned by AI (including ones you did not know about)
- You get a full picture of share of voice — who else is competing for your position
- You can mark newly discovered competition as
assigned_competitorand start tracking it right away in Competitors
Bulk review
In Entity Review, you can select multiple entities and perform batch actions (approve / reject all).
Availability
| Plan | Entity Review |
|---|---|
| Free | Blurred view (preview with upgrade CTA) |
| Starter/Enterprise | Full access |