Entities and Entity Review
What are entities?
Entities are companies, brands, and products detected by GEORate in AI responses during snapshots. They help you understand who else appears alongside your brand.
Discovery view
Open Brand → Discovery to review detected entities.
Entity Review
A list of detected entities waiting for classification:
| Action | Description |
|---|---|
| Approve as brand | The entity is your brand or a related brand to track |
| Approve as product | The entity is a product assigned to the brand |
| Mark as competitor | The entity is a competitor and should be tracked separately |
| Reject | The entity is not relevant |
The Mark as competitor action is available on Starter and Enterprise. After you use it, the entity can be added to Competitors much faster.
Entity Discovery
A view of all approved entities together with visibility metrics.
How do entities work?
- During each snapshot, GEORate analyzes the AI response and extracts mentioned companies, brands, and products
- New entities go into the Entity Review queue
- Once approved by you, they become part of ongoing tracking
- You can then see trends and compare how often they appear
Why is classifying entities useful?
- You identify competitors mentioned by AI, including ones you did not know about
- You get a fuller picture of who is competing for attention in your category
- You can quickly turn discoveries into active competitor tracking
Bulk review
In Entity Review, you can select multiple entities and perform batch actions.
Availability
| Plan | Entity Review |
|---|---|
| Trial | Blurred preview with upgrade CTA |
| Starter | Full access |
| Enterprise | Full access |