Competitor management
What are competitors in GEORate?
Competitors are companies or brands you want to track alongside your own brand in AI responses. GEORate detects mentions of them during snapshots and includes them in AI Competitive Positioning.
How do you add a competitor?
- Go to Brand → Competitors
- Click Add competitor
- Enter the company or brand name
- Optionally add aliases — alternative names under which the competitor may be mentioned by AI
Competitor aliases
Aliases work exactly like aliases for your brand. GEORate groups competitor mentions by the main name and every alias you add.
Example: Competitor Acme Corp + alias Acme → both names are merged into one set of statistics.
Deactivation vs deletion
| Action | Effect |
|---|---|
| Deactivate | The competitor will not appear in new comparisons, but history remains |
| Delete | Permanent removal — also deletes all aliases |
Availability
| Plan | Competitors |
|---|---|
| Trial | ❌ Locked |
| Starter | ✅ Available |
| Enterprise | ✅ Unlimited |
Discovering competitors through Entity Review
In Entity Review, you can mark a detected entity as a competitor with one click. That makes it easy to move from discovery to active tracking.
Why is this useful?
Competitor management unlocks two important Starter+ views:
- AI Competitive Positioning — compare sentiment, position, and AI SOV by competitor
- Product Space Visibility — see which competitor products appear next to your brand in AI responses